SIM2: A Brand That Has Been Part of My Journey for Nearly 30 Years

Some brands leave a lasting mark on a passionate enthusiast's life.

For me, SIM2 is one of them.

Nearly thirty years ago, long before turning my passion into my profession, I bought my very first video projector: a SIM2 HT250.

At that time, SIM2 was already recognized as one of the leading names in high-end home cinema. The image quality, precision, and commitment to faithfully reproducing the director's vision immediately impressed me. That first projector played a major role in developing my passion for home cinema and projection.

I could never have imagined that, almost three decades later, I would be offering this iconic brand to my own customers.

Today, thanks to our partnership with Home Acoustique, now the official distributor of SIM2, this story comes full circle. The brand that accompanied my first steps as a home cinema enthusiast is now proudly part of the Expert HiFi portfolio.

A Brand That Never Stopped Innovating

Although SIM2 has maintained a lower public profile in recent years, the Italian company has never stopped innovating.

Since the 1990s, SIM2 has continuously pushed the boundaries of video projection:

• World leader in CRT front projectors during the 1990s.
• A benchmark in high-end home theater projection in the early 2000s.
• World leader in 3-chip DLP projectors.
• Development of HDR solutions for research, medical, industrial and automotive applications.
• Introduction of a unique dual-projector system.
• Among the first manufacturers to introduce an ultra-short throw projector.
• One of the pioneers of DLP 4K projection.
• Launch of the complete HDR Crystal projector range.
• Introduction of the new Ultranero 4 generation in 2025.

This continuous pursuit of innovation, combined with uncompromising quality, defines the DNA of SIM2.

A Philosophy Built on Excellence

From its headquarters in Roveredo in Piano, Italy, SIM2 designs its products around five core values:

• Excellence, with meticulous attention to every detail.
• Innovation, driving every new development.
• Ethics, in every relationship with customers and partners.
• Accountability, by delivering reliable, high-quality products.
• Passion, which has inspired the company for more than thirty years.

These values are reflected in every SIM2 projector.

Why Expert HiFi Chose SIM2

At Expert HiFi, we carefully select products capable of delivering genuine emotion.

Just like in high-end audio, a great projector is far more than a technical specification sheet. It must reproduce films with naturalness, precision and fidelity, faithfully conveying the filmmaker's original vision.

That is precisely why we chose SIM2.

We are delighted to support the return of this iconic brand and to help our customers create outstanding home cinema experiences, whether in a dedicated theater room or an elegant living space.

For me, SIM2 will always be much more than a projector manufacturer—it is the brand with which my passion truly began.